McClain Concepts Blog Examines Contrasts Between Hype and Excellence

Today's over the top marketing campaigns seldom live up to their promises. One OC Consulting firm separates the flash from the pan.

One study recently showed that pop music is indeed getting louder and sounding the same. McClain Concepts, an Orange County consulting group, says that the problem is not just in music, but in the greater culture at large. More specifically, flashy campaigns generally mask a lack of quality or are designed to minimize inherent flaws.